Sparking Change

A journey through history between tradition and industrial innovation in ceramics.

The idea

"Sparking Change" installation, designed by Mario Cucinella Architects for Roca, is part of the INTERNI CROSS VISION exhibition event with a narrative that traces the path between tradition and industrial innovation in the ceramic sector, where Roca is a pioneer.

The project

Built with 1200 3D-printed ceramic blocks, the installation demonstrates innovation that respects the environment and enhances tradition, reflecting the ROCA’s essence.

A semi-circular backdrop of modular ceramic elements, reaching a height of 4.5 metres, acts as a bridge between the physical and digital worlds. It is inspired by the evolution of digital technologies and tools, no longer tools just for doing but for thinking.

Based on a curved geometry, through variations in height, the installation adapts to the conformation of the area and creates multiple spatial and functional configurations.

The project

Built with 1200 3D-printed ceramic blocks, the installation demonstrates innovation that respects the environment and enhances tradition, reflecting the ROCA’s essence.

A semi-circular backdrop of modular ceramic elements, reaching a height of 4.5 metres, acts as a bridge between the physical and digital worlds. It is inspired by the evolution of digital technologies and tools, no longer tools just for doing but for thinking.

Based on a curved geometry, through variations in height, the installation adapts to the conformation of the area and creates multiple spatial and functional configurations.

The project

Built with 1200 3D-printed ceramic blocks, the installation demonstrates innovation that respects the environment and enhances tradition, reflecting the ROCA’s essence.

A semi-circular backdrop of modular ceramic elements, reaching a height of 4.5 metres, acts as a bridge between the physical and digital worlds. It is inspired by the evolution of digital technologies and tools, no longer tools just for doing but for thinking.

Based on a curved geometry, through variations in height, the installation adapts to the conformation of the area and creates multiple spatial and functional configurations.

Il progetto

The project

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Il progetto

Realizzata con 1200 blocchi in ceramica stampati in 3D, l’installazione racconta un’innovazione che rispetta l’ambiente e valorizza la tradizione, riflettendo l’essenza di ROCA.

Una quinta semicircolare costituita da elementi modulari in ceramica, il cui picco raggiunge i 4,5 metri di altezza, funge da ponte tra mondo fisico e digitale. Essa trae ispirazione dall’evoluzione delle tecnologie e degli strumenti digitali, non più strumenti solo del fare ma del pensare.

Partendo da una geometria curva, tramite variazioni in altezza, l’installazione si adatta alla conformazione del lotto e crea molteplici configurazioni spaziali e funzionali.

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“Sparking Change highlights an innovative technique that respects the environment and enhances tradition through the creation of a semicircular backdrop composed of 1,200 3D-printed ceramic blocks. This installation is evidence that technology and digital tools are no longer merely instruments for creating but also for stimulating new ideas.”

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The platform and its chromatic gradient

The platform of the installation itself, with its chromatic gradient, becomes part of the narrative that tells the story of the renewal cycle underlying sustainability.

The shape and colour gradient of the curve are symbols of the operating temperatures of ceramic firing processes.

The platform and its chromatic gradient

The platform of the installation itself, with its chromatic gradient, becomes part of the narrative that tells the story of the renewal cycle underlying sustainability.

The shape and colour gradient of the curve are symbols of the operating temperatures of ceramic firing processes.

The platform and its chromatic gradient

The platform of the installation itself, with its chromatic gradient, becomes part of the narrative that tells the story of the renewal cycle underlying sustainability.

The shape and colour gradient of the curve are symbols of the operating temperatures of ceramic firing processes.

La pedana e il gradiente cromatico

The platform and its chromatic gradient

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La pedana e il gradiente cromatico

La pedana dell’opera, con il suo gradiente cromatico, diventa essa stessa parte del racconto che narra il ciclo di rinnovamento che sta alla base della sostenibilità.

L’andamento della forma e del gradiente cromatico della curva, diventano espressione delle temperature operative dei processi di cottura della ceramica.

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The block production process

Each block that makes up the project is produced through a low-environmental impact process and is manufactured from virgin clay and recycled ceramics from bathroom component production. The dimensions (50x40x25cm) and design enable a self-supporting and dry-assembled structure, which will facilitate its disassembly and reuse at the end of the event.

Embodying the principles of circularity and decarbonisation, the project shows the positive impact on the environment of the first electric tunnel kiln for production of ceramic components for the bathroom. Knowledge, experience, and technology have led Roca to develop the greatest innovation within the sector, turning the challenges of the present into the laboratories of the future.

The block production process

Each block that makes up the project is produced through a low-environmental impact process and is manufactured from virgin clay and recycled ceramics from bathroom component production. The dimensions (50x40x25cm) and design enable a self-supporting and dry-assembled structure, which will facilitate its disassembly and reuse at the end of the event.

Embodying the principles of circularity and decarbonisation, the project shows the positive impact on the environment of the first electric tunnel kiln for production of ceramic components for the bathroom. Knowledge, experience, and technology have led Roca to develop the greatest innovation within the sector, turning the challenges of the present into the laboratories of the future.

The block production process

Each block that makes up the project is produced through a low-environmental impact process and is manufactured from virgin clay and recycled ceramics from bathroom component production. The dimensions (50x40x25cm) and design enable a self-supporting and dry-assembled structure, which will facilitate its disassembly and reuse at the end of the event.

Embodying the principles of circularity and decarbonisation, the project shows the positive impact on the environment of the first electric tunnel kiln for production of ceramic components for the bathroom. Knowledge, experience, and technology have led Roca to develop the greatest innovation within the sector, turning the challenges of the present into the laboratories of the future.

Il processo di produzione dei blocchi

The block production process

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Il processo di produzione dei blocchi

Ciascun blocco che compone il progetto è prodotto attraverso un processo a basso impatto ambientale e viene realizzato con argilla vergine e ceramica riciclata dalla produzione di sanitari. Le dimensioni (50x40x25cm) e il design dell’elemento, consentono la realizzazione di una struttura autoportante e assemblata a secco, che ne favorirà il disassemblaggio e il riutilizzo al termine dell’evento.

Incarnando i principi di circolarità e di decarbonizzazione, l’opera mostra l’impatto positivo sull’ambiente del primo forno elettrico a tunnel per la produzione di ceramica sanitaria. Conoscenza, esperienza e tecnologia hanno portato Roca allo sviluppo della più grande innovazione del settore, trasformando le sfide del presente in laboratori del futuro.

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Client
Roca Corporacion Empresorial SA
Location
Milan, Università degli Studi di Milano
Year
2024
Type
Exhibitions
Category
Installation
Area
140 sqm
Status
Completed

Project

Mario Cucinella Architects

Project Team

MCA
Mario Cucinella
R&D Unit Manager
R&D
SOS
Lori Zillante
Competition team
R&D Specialist
WASP
Senior R&D Specialist
Lapo Naldoni
MCA
Mario Cucinella
R&D Unit Manager
R&D
SOS
Lori Zillante
Competition team
R&D Specialist
WASP
Senior R&D Specialist
Lapo Naldoni
MCA
Mario Cucinella
R&D Unit Manager
R&D
SOS
Lori Zillante
Competition team
R&D Specialist
WASP
Senior R&D Specialist
Lapo Naldoni
MCA
Mario Cucinella
R&D Unit Manager
R&D
SOS
Lori Zillante
Competition team
R&D Specialist
WASP
Senior R&D Specialist
Lapo Naldoni
MCA
Mario Cucinella
R&D Unit Manager
R&D
SOS
Lori Zillante
Competition team
R&D Specialist
WASP
Senior R&D Specialist
Lapo Naldoni
MCA
Mario Cucinella
R&D Unit Manager
R&D
SOS
Lori Zillante
Competition team
R&D Specialist
WASP
Senior R&D Specialist
Lapo Naldoni
MCA
Mario Cucinella
R&D Unit Manager
R&D
SOS
Lori Zillante
Competition team
R&D Specialist
WASP
Senior R&D Specialist
Lapo Naldoni
MCA
Mario Cucinella
R&D Unit Manager
R&D
SOS
Lori Zillante
Competition team
R&D Specialist
WASP
Senior R&D Specialist
Lapo Naldoni
MCA
Mario Cucinella
R&D Unit Manager
R&D
SOS
Lori Zillante
Competition team
R&D Specialist
WASP
Senior R&D Specialist
Lapo Naldoni
Visual
MCA Visual
3D Printing company
Fluente
Foto
Marcela Grassi
Visual
MCA Visual
3D Printing company
Fluente
Foto
Marcela Grassi
Visual
MCA Visual
3D Printing company
Fluente
Foto
Marcela Grassi
Visual
MCA Visual
3D Printing company
Fluente
Foto
Marcela Grassi
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