This is “Il Mondo di Ernesto” designed by MCA – Mario Cucinella Architects with Artemide, at the thirtieth edition of the Interni FuoriSalone which this year proposes “Creative Connections” as its theme.
“If collective memory resides in the history books, personal memory resides in thoughts, where experiences mix with the senses and are transformed into memories. Everyone has memories but being able to describe the true essence makes them less fragile. Artemide is Ernesto Gismondi and Ernesto Gismondi is Artemide.”
In an immersive and connective space, with the aim of putting the public in contact with architecture and storytelling, the installation designed by Mario Cucinella aims to accompany visitors in a visual narration of the history of the famous Milanese company, through a tribute to the world of Ernesto Gismondi, founder of the Artemide Group who passed away in 2020.
Values, design culture, research, know-how, iconic products, innovative projects, lasting encounters and collaborations: a network of creative connections through which Artemide has interpreted light for over 60 years.
And so, the light becomes a guide that leads the observer to discover the story. One hundred and one cards made of recyclable material, will become a modular installation in which tiles, intersected with each other, will form a large installation that grows in height, to form a tower. A visual imagery that through shots from great photographers, sketches, and other images tells a profound and multifaceted story. A red light, representing the sign and heart of Ernesto Gismondi, will surround the observer who will be able to immerse themselves in the work, while finding out about Artemide’s design philosophy.
The installation it will continue to tell the story of Artemide in other places and times.
Location: Università degli Studi di Milano
Type: Installation
Project: Mario Cucinella Architects with Artemide
Team: Mario Cucinella, Antonella Di Luca, Bianca Gabrielli
Visual: Alessia Monacelli
Photo credit: Artemide
