City landmark
The project for the new multi-purpose building, which will replace Hall 35 of the trade fair grounds, is part of a wider strategy for the functional completion of BolognaFiere to enable it to also offer cultural, sport, and entertainment activities.
This will make the trade fair area more and more into a piece of city, specialised not only for large trade fairs but also more open to other uses.
The part of BolognaFiere that overlooks Piazza della Costituzione and Viale Aldo Moro will become more and more accessible, partly as a result of construction of the tramway Red Line, which has stops in Viale Aldo Moro and Viale della Fiera, and partly because the creation of new venues for shows, sporting events, and entertainment will make the neighbourhood a living and liveable place at all times, rather than only during trade fairs.
The opening of these new venues for shows and entertainment, in a location that will also have other venues of the same type (such as the[...] Teatro Europa auditorium and the Comunale Nouveau Theatre) will gradually reconfigure the area as a true entertainment district and bring a new vibrancy to the area, which includes Piazza Renzo Imbeni and extends as far as the western entrance at Piazza della Costituzione.